His upbeat hits and worship collaborations are capturing younger listeners on social media.
Some of the most popular music we hear in our Instagram and TikTok feeds comes from Forrest Frank, the independent artist and music producer known for his viral, feel-good songs.
His beat-driven pop combines vibey grooves and infectious hooks in hits like “Up!” and “Good Day.”
Frank was the top-ranked new artist on last year’s Billboard Christian charts, and his advice for fellow Christian musicians is this: Make good music, and the audience will follow.
The 28-year-old has found a massive audience by leveraging his production abilities, social media savvy, and collaborative approach to music-making. But he’s confident his songs climb the charts on Spotify and trend on social platforms because they are good songs, not because he’s figured out how to hack the algorithms.
“If your content’s not doing well, the song’s not good enough,” the 28-year-old said on YTH Nation, a podcast by the youth ministry at Elevation Church.
The Waco, Texas-based musician and Baylor University grad is half of the popular duo Surfaces, and he has teamed up with an array of popular Christian artists including Elevation, Maverick City Music, Lecrae, and Hulvey.
A common theme of Forrest Frank’s social media content is debunking the perception that Christian music is boring or corny, or that young people won’t listen to music with faith-forward lyrics.
His success seems to be proving that there is a large cohort of Gen-Z Christians looking for music that speaks openly and unapologetically about Jesus.
One of his viral reels shows Frank and Hulvey leading a passionate crowd of young adults in worship at a concert with …
